{"id":375,"date":"2025-05-24T12:16:04","date_gmt":"2025-05-24T10:16:04","guid":{"rendered":"http:\/\/localhost:8888\/?page_id=375"},"modified":"2025-07-30T10:44:40","modified_gmt":"2025-07-30T08:44:40","slug":"workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage","status":"publish","type":"page","link":"https:\/\/hellwage.positionabsolute.de\/en\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/","title":{"rendered":"Workshops"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Sharpen your communication \u2013 <br>from idea to impactful message<\/h2>\n\n\n\n<p>Whether you're launching a startup, research project, or solo venture \u2013 if you want to win people over, your message must be clear and compelling. In my workshops, founders and project teams learn how to use language, structure, and storytelling to communicate persuasively in proposals, on websites, during pitches, in funder conversations, and while shaping marketing strategies.<\/p>\n\n\n\n<p>These practical, hands-on formats can be booked flexibly online or in person, in German or English. Each format includes interactive exercises, real-world examples from startup practice, and tools you can immediately use in your communication work. Optional follow-up coaching is available on request.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Workshop topics at a glance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positioning, market analysis &amp; understanding your target audience<\/li>\n\n\n\n<li>Science communication for spin-offs &amp; EXIST-funded projects<\/li>\n\n\n\n<li>Storytelling for technology-driven startups<\/li>\n\n\n\n<li>Funding logic &amp; proposal communication<\/li>\n\n\n\n<li>Communication planning &amp; brand development for startups<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Kommunikation trainieren &#8211; von der Idee zur \u00fcberzeugenden Botschaft Ob Start-up, Forschungsprojekt oder Solo-Gr\u00fcndung: Wer andere f\u00fcr seine Idee gewinnen will, muss sie verst\u00e4ndlich und wirksam kommunizieren. In meinen Workshops lernen Gr\u00fcnder:innen und Projektteams, wie&#8230; &nbsp; <a class=\"read-more\" style=\"text-decoration: none;font-weight: 700;\" href=\"https:\/\/hellwage.positionabsolute.de\/en\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/\"><svg fill=\"#BEA500\" width=\"12px\" height=\"12px\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"\/><\/svg>&nbsp; Weiterlesen<\/a><\/p>","protected":false},"author":1,"featured_media":397,"parent":18,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-375","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshops - Hellwage Kommunikation<\/title>\n<meta name=\"description\" content=\"Workshops zu PR, Kommunikation &amp; Strategie, Marketing \u2013 f\u00fcr Forschungsteams, Startups, Unternehmen &amp; Projektleitungen, die sichtbar werden wollen. Praxisnah &amp; individuell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hellwage.positionabsolute.de\/en\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshops - Hellwage Kommunikation\" \/>\n<meta property=\"og:description\" content=\"Workshops zu PR, Kommunikation &amp; Strategie, Marketing \u2013 f\u00fcr Forschungsteams, Startups, Unternehmen &amp; Projektleitungen, die sichtbar werden wollen. Praxisnah &amp; individuell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hellwage.positionabsolute.de\/en\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/\" \/>\n<meta property=\"og:site_name\" content=\"Hellwage Kommunikation\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T08:44:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"846\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/\",\"url\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/\",\"name\":\"Workshops - Hellwage Kommunikation\",\"isPartOf\":{\"@id\":\"https:\/\/hellwage.positionabsolute.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg\",\"datePublished\":\"2025-05-24T10:16:04+00:00\",\"dateModified\":\"2025-07-30T08:44:40+00:00\",\"description\":\"Workshops zu PR, Kommunikation & Strategie, Marketing \u2013 f\u00fcr Forschungsteams, Startups, Unternehmen & Projektleitungen, die sichtbar werden wollen. Praxisnah & individuell.\",\"breadcrumb\":{\"@id\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#primaryimage\",\"url\":\"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg\",\"contentUrl\":\"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg\",\"width\":1560,\"height\":846},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/hellwage.positionabsolute.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Service\",\"item\":\"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Workshops\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hellwage.positionabsolute.de\/#website\",\"url\":\"https:\/\/hellwage.positionabsolute.de\/\",\"name\":\"Hellwage Kommunikation\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/hellwage.positionabsolute.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hellwage.positionabsolute.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hellwage.positionabsolute.de\/#organization\",\"name\":\"Hellwage Kommunikation\",\"url\":\"https:\/\/hellwage.positionabsolute.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hellwage.positionabsolute.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/07\/BB_Logo_Hellwage_CMYK-scaled.jpg\",\"contentUrl\":\"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/07\/BB_Logo_Hellwage_CMYK-scaled.jpg\",\"width\":2560,\"height\":607,\"caption\":\"Hellwage Kommunikation\"},\"image\":{\"@id\":\"https:\/\/hellwage.positionabsolute.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/susanne-hellwage-19b08340\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Workshops - Hellwage Kommunikation","description":"Workshops zu PR, Kommunikation & Strategie, Marketing \u2013 f\u00fcr Forschungsteams, Startups, Unternehmen & Projektleitungen, die sichtbar werden wollen. Praxisnah & individuell.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hellwage.positionabsolute.de\/en\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/","og_locale":"en_US","og_type":"article","og_title":"Workshops - Hellwage Kommunikation","og_description":"Workshops zu PR, Kommunikation & Strategie, Marketing \u2013 f\u00fcr Forschungsteams, Startups, Unternehmen & Projektleitungen, die sichtbar werden wollen. Praxisnah & individuell.","og_url":"https:\/\/hellwage.positionabsolute.de\/en\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/","og_site_name":"Hellwage Kommunikation","article_modified_time":"2025-07-30T08:44:40+00:00","og_image":[{"width":1560,"height":846,"url":"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/","url":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/","name":"Workshops - Hellwage Kommunikation","isPartOf":{"@id":"https:\/\/hellwage.positionabsolute.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#primaryimage"},"image":{"@id":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#primaryimage"},"thumbnailUrl":"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg","datePublished":"2025-05-24T10:16:04+00:00","dateModified":"2025-07-30T08:44:40+00:00","description":"Workshops zu PR, Kommunikation & Strategie, Marketing \u2013 f\u00fcr Forschungsteams, Startups, Unternehmen & Projektleitungen, die sichtbar werden wollen. Praxisnah & individuell.","breadcrumb":{"@id":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#primaryimage","url":"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg","contentUrl":"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/06\/S-H-2025.2-19_s-e1750148859970.jpg","width":1560,"height":846},{"@type":"BreadcrumbList","@id":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/workshops-fuer-wissenschaftskommunikation-marketing-pr-hellwage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/hellwage.positionabsolute.de\/"},{"@type":"ListItem","position":2,"name":"Service","item":"https:\/\/hellwage.positionabsolute.de\/wissenschaftskommunikation-pr-fuer-forschung-und-startups-hellwage\/"},{"@type":"ListItem","position":3,"name":"Workshops"}]},{"@type":"WebSite","@id":"https:\/\/hellwage.positionabsolute.de\/#website","url":"https:\/\/hellwage.positionabsolute.de\/","name":"Hellwage Kommunikation","description":"","publisher":{"@id":"https:\/\/hellwage.positionabsolute.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hellwage.positionabsolute.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hellwage.positionabsolute.de\/#organization","name":"Hellwage Kommunikation","url":"https:\/\/hellwage.positionabsolute.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hellwage.positionabsolute.de\/#\/schema\/logo\/image\/","url":"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/07\/BB_Logo_Hellwage_CMYK-scaled.jpg","contentUrl":"https:\/\/hellwage.positionabsolute.de\/wp-content\/uploads\/2025\/07\/BB_Logo_Hellwage_CMYK-scaled.jpg","width":2560,"height":607,"caption":"Hellwage Kommunikation"},"image":{"@id":"https:\/\/hellwage.positionabsolute.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/susanne-hellwage-19b08340\/"]}]}},"_links":{"self":[{"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/pages\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/comments?post=375"}],"version-history":[{"count":3,"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/pages\/375\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/pages\/375\/revisions\/431"}],"up":[{"embeddable":true,"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/pages\/18"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/media\/397"}],"wp:attachment":[{"href":"https:\/\/hellwage.positionabsolute.de\/en\/wp-json\/wp\/v2\/media?parent=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}